“Connected people will naturally gravitate toward an ethic where they will trade personal productivity for connectedness: they will interrupt their own work to help a contact make progress. Ultimately, in a bottom-up fashion, this leads to the network as a whole making more progress than if each individual tries to optimize personal productivity.
Perhaps more importantly, the willingness to assist others leads to closer social connections, and increases the likelihood of reciprocal behaviour, where an obsession with personal productivity does not.
On a work basis, businesses today want it (or think they want it) both ways. They want their employees to be personally productive, making the classic logical error that if everyone is highly productive personally then the company will be. Nope.“
a lovely sectionfrom a 2 year old post by @johnt