Yelp has more than 40 “community managers” scattered around the world, who throw parties for prolific reviewers. (At one recent event for the “Elite Squad,” for instance, the snacks included squid-ink risotto.) And comment-driven news and aggregation sites like Gawker and The Huffington Post, where part of the fun is reading what the peanut gallery has to say, have decided to show the peanut gallery more love: mostly in the form of badges, stars, and special privileges. Even YouTube has added inducements, giving users the chance to play at Carnegie Hall—with a music contest—and partnering with the Guggenheim Museum to help them show off their art.
So far it seems to be working. After Gawker introduced its Star system, which gave preference to the work of “Starred” commentators, participation on the comment boards rose to a new high. The Huffington Post, which offers its best users digital merit badges and special rights (like the ability to delete other people’s posts), boasts the most active commenters of any news site.
So recognise the contributors in your community to keep them involved?